QR Codes for Events and Concerts: Complete Guide
The poster is printed once — the QR gives you room to change dates, venues and tickets
Events have dates that shift, venues that change and tickets that sell out. A dynamic QR on the poster absorbs all those changes without reprinting. This guide explains which QR codes a well-managed event should use.
Why use a dynamic QR on event posters?
A postponed concert forces reprinting if the QR is static. With a dynamic QR, you change the destination in the dashboard and the already-printed poster stays valid.
The problem with static QR codes at events: if the ticket link changes, the booking platform moves to another website or the event is postponed, the QR printed on thousands of posters becomes obsolete. Reprinting has a real economic and logistical cost.
With dynamic QR:
• The poster has a QR pointing to a short link from codigo-qr.es
• If the event date changes, you update the destination in the dashboard
• If tickets sell out and you switch to a different sales platform, you update the URL
• If the event is cancelled, you change the destination to a refund information page
All without touching a single poster. Anyone who already has the poster at home still scans the correct QR.
What QR codes does an event need?
A complete event uses 4 QR codes: poster (general info), tickets (sales or booking), social media (Instagram and TikTok), and a post-event survey.
The 4 QR codes of a well-digitalised event:
Poster QR (general info): points to the event landing page with date, venue, artists, price and a tickets button. This is the QR that goes on posters, flyers and advertising. Dynamic so you can update if anything changes.
Tickets QR: points directly to the purchase page on the sales platform (Ticketmaster, Eventbrite, etc.). Can be the same as the poster QR or a separate one. Ideal for Instagram posts and email campaigns.
Social media QR: bio link with Instagram, TikTok, the artist's website and streaming platforms. For placement in the stage area, merchandise or press credentials.
Post-event QR: satisfaction survey or link to event photos. For tickets or wristbands. Attendees scan it on the way out or in the following days.
How do you create an event landing page with QR on codigo-qr.es?
In the dashboard, create a landing with the event template: countdown, address, tickets and social media. The QR is generated automatically with the landing.
Steps to create the event landing page:
1. Log in to your codigo-qr.es account and go to the dashboard 2. Create a new landing page and select the 'Event' template 3. Fill in: event name, date, venue, description and tickets link 4. Activate the countdown if you want to show the time remaining 5. Add the social media profiles of the artist or event 6. Activate the landing and get its URL 7. Create a dynamic QR pointing to that URL or use the QR the landing generates
The event landing automatically includes the venue address with a Google Maps link. Attendees who scan it can open the route directly without copying the address.
When should the QR code for an event be ready?
The QR must be created before printing the first poster. If the event changes, the QR absorbs it. If not, you have to reprint.
Recommended timeline:
Before designing the poster: create the dynamic QR and event landing with the available information. Even if the poster design changes, the QR will be the same.
When sending to print: verify that the QR scans correctly on multiple devices (iOS and Android) and in different lighting conditions.
During presale: update the landing with the final details (capacity, confirmed artists, doors schedule). The QR on the already-distributed poster keeps working.
If the event changes: update the QR destination in the dashboard as soon as you confirm the change. The update is immediate for all subsequent scans.
If the event is cancelled: change the destination to a page with clear information about refunds. Do not delete the dynamic QR: as long as posters are in circulation, people will keep scanning.
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Preguntas frecuentes
- Can I reuse the same QR for multiple events in a row?
- With a dynamic QR, yes: when one event ends, you update the destination to the next one. The physical QR stays the same, only the content it points to changes.
- What happens if the event is definitively cancelled?
- Change the QR destination to a page with information about the cancellation and refunds. Do not deactivate the QR: as long as posters are in circulation, people need that information.
- Is the entry QR at the event the same as the poster QR?
- Not necessarily. The entry QR (the one that validates attendance at the door) is managed by the ticketing platform. The poster QR provides information about the event and leads to ticket purchases. They serve different functions.
- How do you measure how many people scanned the poster?
- With a dynamic QR from codigo-qr.es, the dashboard shows total scans, city, device and time. You can see when scans peaked (spike when the event was announced) and from which cities.
Jose Flores
Fundador de codigo-qr.es · codigo-qr.es
Jose Flores es fundador de codigo-qr.es, herramienta de generación de QR dinámicos y códigos de barras creada en Barcelona en 2026. Especializado en soluciones digitales para pequeños negocios, desarrolla herramientas que permiten a restaurantes, comercios y profesionales digitalizar su comunicación sin infraestructura técnica propia.
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